Behind the Manipulation: The Art of Advertising Copywriting

Behind the Manipulation: The Art of Advertising Copywriting

English | August 29th, 2014 (2015 Edition) | ISBN: 163189398X, 9781631893988 | 195 Pages | True PDF | 6.21 MB

Behind the Manipulation: The Art of Advertising Copywriting reveals the secrets behind the manipulation that is inherent in all brand advertising. It offers readers a step-by-step guide to writing brand advertising for all media-including social media.

Students learn about the history of brand advertising and its role in marketing, as well as the three major strategic theories of brand advertising. They learn how to think creatively and develop their own unique "voices" for campaigns. The book demonstrates the vital importance of visual thinking in brand advertising and the craft of writing headlines and body copy that support those visuals.

Each chapter is rich with full-color advertising examples and includes "limbering up" exercises that enable readers to put the book's principles into practice. The core chapters teach students how to create individual ads and commercials, and how to combine them into full, multi-media branding campaigns. The book culminates with twelve creative briefs that readers can use as a starting point in creating campaigns for their own portfolios ("books"), which are essential to getting any job as a copywriter.

Successfully class-tested, Behind the Manipulation: The Art of Advertising Copywriting is the ideal choice for courses in copywriting, advanced copywriting and advertising-portfolio creation, and as a supporting text in general advertising and mass communications courses.

Download:

http://longfiles.com/urgkzqqkuuvf/Behind_the_Manipulation_The_Art_of_Advertising_Copywriting.pdf.html

[Fast Download] Behind the Manipulation: The Art of Advertising Copywriting


Ebooks related to "Behind the Manipulation: The Art of Advertising Copywriting" :
Write Great Fiction - Description & Setting
Living Language : An Introduction to Linguistic Anthropology, 2nd Edition
Characterization in Ancient Greek Literature: Studies in Ancient Greek Narrative
Tobacco, Pipes, and Race in Colonial Virginia: Little Tubes of Mighty Power 1st Edition
Slavery in Medieval and Early Modern Iberia (The Middle Ages Series)
Performing Age in Modern Drama
The Indo-European Languages, 2nd Edition
Late Roman Towns in Britain: Rethinking Change and Decline
Comprehension 1, 2 and 3 Student Books (with Keys)
Essays on Japan
Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.